{"id":37954,"date":"2026-07-01T12:37:47","date_gmt":"2026-07-01T16:37:47","guid":{"rendered":"https:\/\/focus.aw\/?p=37954"},"modified":"2026-07-01T12:43:30","modified_gmt":"2026-07-01T16:43:30","slug":"den-2026-turismo-responsabel-ta-continua-un-prioridad","status":"publish","type":"post","link":"https:\/\/focus.aw\/index.php\/2026\/07\/01\/den-2026-turismo-responsabel-ta-continua-un-prioridad\/","title":{"rendered":"DEN 2026 TURISMO RESPONSABEL TA CONTINUA UN PRIORIDAD"},"content":{"rendered":"\n\n\t\t\t<!-- START slider banner tex 1 REVOLUTION SLIDER 6.7.38 --><p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t<rs-module-wrap id=\"rev_slider_20_1_wrapper\" data-source=\"gallery\" style=\"visibility:hidden;background:rgba(NaN,186,NaN,0);padding:0;margin:0px auto;margin-top:0;margin-bottom:0;\">\n\t\t\t\t<rs-module id=\"rev_slider_20_1\" style=\"\" data-version=\"6.7.38\">\n\t\t\t\t\t<rs-slides style=\"overflow: hidden; position: absolute;\">\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" 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rel=\"noopener\"\n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;y:c;\"\n\t\t\t\t\t\t\t\tdata-text=\"l:22;a:inherit;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:550px;h:110px;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"st:4000;sp:70;sR:4000;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:8000;sp:70;sR:3930;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:8;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"\/\/focus.aw\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" class=\"tp-rs-img rs-lazyload\" width=\"550\" height=\"110\" data-lazyload=\"\/\/focus.aw\/wp-content\/uploads\/2026\/06\/GC_FL-_FocusBanner_550x100-web.jpg\" data-no-retina> \n\t\t\t\t\t\t\t<\/a><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t<\/rs-module>\n\t\t\t\t<script>\n\t\t\t\t\tsetREVStartSize({c: 'rev_slider_20_1',rl:[1240,1024,778,480],el:[110],gw:[550],gh:[110],type:'standard',justify:'',layout:'fullwidth',mh:\"0\"});if (window.RS_MODULES!==undefined && window.RS_MODULES.modules!==undefined && window.RS_MODULES.modules[\"revslider201\"]!==undefined) {window.RS_MODULES.modules[\"revslider201\"].once = false;window.revapi20 = undefined;if (window.RS_MODULES.checkMinimal!==undefined) window.RS_MODULES.checkMinimal()}\n\t\t\t\t<\/script>\n\t\t\t<\/rs-module-wrap>\n\t\t\t<!-- END REVOLUTION SLIDER -->\n\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"dropcapp2\">Na 2025, Aruba Tourism Authority (A.T.A.) a lansa un posicionamento nobo y diferente na nivel global cual ta parti di e strategia evolucionario di turismo pa Aruba. Un concepto no usual a wordo uza pa posiciona Aruba no solamente como un destinacion pa bishita, pero como un hogar stima. E strategia di comunicacion aki ta sigui evoluciona e a\u00f1a aki y ta sigui refleha un cambio importante den e narativo y mentalidad presenta, cu un Aruba cu enfoke riba proteccion di nos isla, y un manera diferente cu marca \u2018Aruba\u2019 ta comunica cu nos huespednan.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"810\" src=\"https:\/\/focus.aw\/wp-content\/uploads\/2026\/07\/When-You-Love-Aruba-1x-1024x810.jpg\" alt=\"\" class=\"wp-image-37959\" srcset=\"https:\/\/focus.aw\/wp-content\/uploads\/2026\/07\/When-You-Love-Aruba-1x-1024x810.jpg 1024w, https:\/\/focus.aw\/wp-content\/uploads\/2026\/07\/When-You-Love-Aruba-1x-300x237.jpg 300w, https:\/\/focus.aw\/wp-content\/uploads\/2026\/07\/When-You-Love-Aruba-1x-768x607.jpg 768w, https:\/\/focus.aw\/wp-content\/uploads\/2026\/07\/When-You-Love-Aruba-1x-531x420.jpg 531w, https:\/\/focus.aw\/wp-content\/uploads\/2026\/07\/When-You-Love-Aruba-1x-696x550.jpg 696w, https:\/\/focus.aw\/wp-content\/uploads\/2026\/07\/When-You-Love-Aruba-1x-1068x845.jpg 1068w, https:\/\/focus.aw\/wp-content\/uploads\/2026\/07\/When-You-Love-Aruba-1x-500x395.jpg 500w, https:\/\/focus.aw\/wp-content\/uploads\/2026\/07\/When-You-Love-Aruba-1x-800x633.jpg 800w, https:\/\/focus.aw\/wp-content\/uploads\/2026\/07\/When-You-Love-Aruba-1x.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Cambio strategico: Di bishitante pa huesped, di un destinacion pa un hogar<\/strong><\/p>\n\n\n\n<p style=\"margin-top:-15px\">E cambionan aki ta marca un compromiso pa fortalece turismo responsabel, redefiniendo e relacion entre Aruba y su huesped. E isla ta encurasha un filosofia nobo di recuperacion mutuo y restauracion di Aruba, caminda e huesped mester tuma un rol mas activo den e proceso segun comportacion respetuoso y consciente cu un impacto minimo.<\/p>\n\n\n\n\n\t\t\t<!-- START Banner banserio REVOLUTION SLIDER 6.7.38 --><p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t<rs-module-wrap id=\"rev_slider_32_2_wrapper\" data-source=\"gallery\" style=\"visibility:hidden;background:transparent;padding:0;margin:0px auto;margin-top:0;margin-bottom:0;max-width:1350px;\">\n\t\t\t\t<rs-module id=\"rev_slider_32_2\" style=\"\" data-version=\"6.7.38\">\n\t\t\t\t\t<rs-slides style=\"overflow: hidden; position: absolute;\">\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-136\" data-title=\"Slide\" data-anim=\"adpr:false;\" data-in=\"o:0;\" data-out=\"a:false;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/\/focus.aw\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"Slide\" title=\"DEN 2026 TURISMO RESPONSABEL TA CONTINUA UN PRIORIDAD\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"\/\/focus.aw\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/transparent.png\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><a\n\t\t\t\t\t\t\t\tid=\"slider-32-slide-136-layer-0\" \n\t\t\t\t\t\t\t\tclass=\"rs-layer\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/www.airportaruba.com\/\" target=\"_blank\" rel=\"noopener\"\n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;y:c;\"\n\t\t\t\t\t\t\t\tdata-text=\"l:22;a:inherit;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:450px;h:563px;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"sR:10;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;sp:70;sR:8690;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:8;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"\/\/focus.aw\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" class=\"tp-rs-img rs-lazyload\" width=\"450\" height=\"563\" data-lazyload=\"\/\/focus.aw\/wp-content\/uploads\/2026\/06\/1080x1350-Static-Post-Barranquilla-BAQ-Wingo-June-2026.jpg\" data-no-retina> \n\t\t\t\t\t\t\t<\/a><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-1361\" data-title=\"Slide\" data-anim=\"adpr:false;\" data-in=\"o:0;\" data-out=\"a:false;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/\/focus.aw\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" title=\"DEN 2026 TURISMO RESPONSABEL TA CONTINUA UN PRIORIDAD\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"\/\/focus.aw\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/transparent.png\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><a\n\t\t\t\t\t\t\t\tid=\"slider-32-slide-1361-layer-0\" \n\t\t\t\t\t\t\t\tclass=\"rs-layer\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/www.airportaruba.com\/\" target=\"_blank\" rel=\"noopener\"\n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;y:c;\"\n\t\t\t\t\t\t\t\tdata-text=\"l:22;a:inherit;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:450px;h:563px;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"sR:10;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;sp:70;sR:8690;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:8;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"\/\/focus.aw\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" class=\"tp-rs-img rs-lazyload\" width=\"450\" height=\"563\" data-lazyload=\"\/\/focus.aw\/wp-content\/uploads\/2026\/06\/1080x1350-Static-Post-Barranquilla-BAQ-Wingo-June-2026.jpg\" data-no-retina> \n\t\t\t\t\t\t\t<\/a><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t<\/rs-module>\n\t\t\t\t<script>\n\t\t\t\t\tsetREVStartSize({c: 'rev_slider_32_2',rl:[1240,1024,778,480],el:[563],gw:[450],gh:[563],type:'standard',justify:'',layout:'fullwidth',mh:\"0\"});if (window.RS_MODULES!==undefined && window.RS_MODULES.modules!==undefined && window.RS_MODULES.modules[\"revslider322\"]!==undefined) {window.RS_MODULES.modules[\"revslider322\"].once = false;window.revapi32 = undefined;if (window.RS_MODULES.checkMinimal!==undefined) window.RS_MODULES.checkMinimal()}\n\t\t\t\t<\/script>\n\t\t\t<\/rs-module-wrap>\n\t\t\t<!-- END REVOLUTION SLIDER -->\n\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u201cDesde 2025 y continuando den 2026 nos ta haciendo cambionan significativo, na unda cu nos a cambia nos manera di comunica. Nos strategia internacional di comunicacion a bay for di bende un destinacion na hopi mas enfoke riba cuida nos isla precioso, paso si e ta precioso e merece wordo protegi. Nos storianan ta enfoca riba e aspecto autentico di Aruba, nos hendenan, respetando nos cultura y nos herencia. Cu orguyo nos por bisa cu esaki ta pasonan den un bon direccion y ta un proceso cu ta cuminsa cu cambionan chikito cu ta converti su mes den cambionan impactante. A.T.A. semper a enfoca riba proteccion y cuido di nos isla, pero ta haci\u2019e na un manera mas grandi riba nivel internacional awo, pidiendo esnan cu ta considera bishita Aruba pa tene cuenta cu nos isla ta un hogar di hopi pa proteha,\u201d tabata palabra di Ronella Croes, CEO di A.T.A.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"753\" src=\"https:\/\/focus.aw\/wp-content\/uploads\/2026\/07\/When-You-Love-Aruba-2-1024x753.jpg\" alt=\"\" class=\"wp-image-37960\" srcset=\"https:\/\/focus.aw\/wp-content\/uploads\/2026\/07\/When-You-Love-Aruba-2-1024x753.jpg 1024w, https:\/\/focus.aw\/wp-content\/uploads\/2026\/07\/When-You-Love-Aruba-2-300x221.jpg 300w, https:\/\/focus.aw\/wp-content\/uploads\/2026\/07\/When-You-Love-Aruba-2-768x564.jpg 768w, https:\/\/focus.aw\/wp-content\/uploads\/2026\/07\/When-You-Love-Aruba-2-571x420.jpg 571w, 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target=\"_blank\" rel=\"noopener\"\n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;y:c;\"\n\t\t\t\t\t\t\t\tdata-text=\"l:22;a:inherit;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:344px;h:600px;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"st:8000;sp:70;sR:8000;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:12000;sp:70;sR:3930;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:7;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"\/\/focus.aw\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" class=\"tp-rs-img rs-lazyload\" width=\"344\" height=\"600\" data-lazyload=\"\/\/focus.aw\/wp-content\/uploads\/2026\/06\/Joia-1p-focus-341-2.jpg\" data-no-retina> \n\t\t\t\t\t\t\t<\/a><!--\n\n\t\t\t\t\t\t\t--><a\n\t\t\t\t\t\t\t\tid=\"slider-22-slide-119-layer-3\" \n\t\t\t\t\t\t\t\tclass=\"rs-layer\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/www.hilton.com\/es\/hotels\/auahhhh-hilton-aruba-caribbean-resort-and-casino\/the-westerly\/\" target=\"_blank\" 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src=\"\/\/focus.aw\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" title=\"DEN 2026 TURISMO RESPONSABEL TA CONTINUA UN PRIORIDAD\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"\/\/focus.aw\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/transparent.png\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><a\n\t\t\t\t\t\t\t\tid=\"slider-22-slide-1191-layer-0\" \n\t\t\t\t\t\t\t\tclass=\"rs-layer\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/www.garagecentraal.com\/hyundai\/commercial\/staria\" target=\"_blank\" rel=\"noopener\"\n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;y:c;\"\n\t\t\t\t\t\t\t\tdata-text=\"l:22;a:inherit;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:344px;h:600px;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"st:4000;sp:70;sR:4000;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:8000;sp:70;sR:3930;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:8;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"\/\/focus.aw\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" class=\"tp-rs-img rs-lazyload\" width=\"344\" height=\"600\" data-lazyload=\"\/\/focus.aw\/wp-content\/uploads\/2026\/06\/ST-_FocusBanner_325x600.jpg\" data-no-retina> \n\t\t\t\t\t\t\t<\/a><!--\n\n\t\t\t\t\t\t\t--><a\n\t\t\t\t\t\t\t\tid=\"slider-22-slide-1191-layer-1\" \n\t\t\t\t\t\t\t\tclass=\"rs-layer\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/www.garagecentraal.com\/flying-dress\" target=\"_blank\" rel=\"noopener\"\n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;y:c;\"\n\t\t\t\t\t\t\t\tdata-text=\"l:22;a:inherit;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:344px;h:600px;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"sp:50;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:4000;sp:70;sR:3950;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:9;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"\/\/focus.aw\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" class=\"tp-rs-img rs-lazyload\" width=\"344\" height=\"600\" data-lazyload=\"\/\/focus.aw\/wp-content\/uploads\/2026\/06\/GC_FL-_FocusBanner_325x600.webp\" data-no-retina> \n\t\t\t\t\t\t\t<\/a><!--\n\n\t\t\t\t\t\t\t--><a\n\t\t\t\t\t\t\t\tid=\"slider-22-slide-1191-layer-2\" \n\t\t\t\t\t\t\t\tclass=\"rs-layer\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/joiaarubarestaurants.com\/\" target=\"_blank\" rel=\"noopener\"\n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;y:c;\"\n\t\t\t\t\t\t\t\tdata-text=\"l:22;a:inherit;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:344px;h:600px;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"st:8000;sp:70;sR:8000;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:12000;sp:70;sR:3930;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:7;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"\/\/focus.aw\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" class=\"tp-rs-img rs-lazyload\" width=\"344\" height=\"600\" data-lazyload=\"\/\/focus.aw\/wp-content\/uploads\/2026\/06\/Joia-1p-focus-341-2.jpg\" data-no-retina> \n\t\t\t\t\t\t\t<\/a><!--\n\n\t\t\t\t\t\t\t--><a\n\t\t\t\t\t\t\t\tid=\"slider-22-slide-1191-layer-3\" \n\t\t\t\t\t\t\t\tclass=\"rs-layer\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/www.hilton.com\/es\/hotels\/auahhhh-hilton-aruba-caribbean-resort-and-casino\/the-westerly\/\" target=\"_blank\" rel=\"noopener\"\n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;y:c;\"\n\t\t\t\t\t\t\t\tdata-text=\"l:22;a:inherit;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:344px;h:600px;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"st:12000;sp:70;sR:12000;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;sp:70;sR:3930;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:6;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"\/\/focus.aw\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" class=\"tp-rs-img rs-lazyload\" width=\"344\" height=\"600\" data-lazyload=\"\/\/focus.aw\/wp-content\/uploads\/2026\/06\/Hilton-The-Westerly-banner-B.jpg\" data-no-retina> \n\t\t\t\t\t\t\t<\/a><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t<\/rs-module>\n\t\t\t\t<script>\n\t\t\t\t\tsetREVStartSize({c: 'rev_slider_22_3',rl:[1240,1024,778,480],el:[600],gw:[344],gh:[600],type:'standard',justify:'',layout:'fullwidth',mh:\"0\"});if (window.RS_MODULES!==undefined && window.RS_MODULES.modules!==undefined && window.RS_MODULES.modules[\"revslider223\"]!==undefined) {window.RS_MODULES.modules[\"revslider223\"].once = false;window.revapi22 = undefined;if (window.RS_MODULES.checkMinimal!==undefined) window.RS_MODULES.checkMinimal()}\n\t\t\t\t<\/script>\n\t\t\t<\/rs-module-wrap>\n\t\t\t<!-- END REVOLUTION SLIDER -->\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>E a\u00f1a aki un biaha mas a conta cu un produccion di video, fotografia, &#8216;brand assets&#8217;, hopi ambicioso, esaki a inclui trabou di seis dia na cincuenta luga espectacular di Aruba. Basa riba autencidad, e produccion ta inclui mas cu setenticinco talento local, y un talento di voice-over local, alabes un melodia componi special cu ta contene zonidonan natural di e isla, pa crea un experencia auditivo y cu ta capta e beyesa y calidad di Aruba.<\/p>\n\n\n\n<p>E produccion a enfoca riba e aspecto &#8216;slow pace&#8217; cu ta haci cu un huesped ta disfruta mas y ta aprecia tur loke tin rond di dje, e parti sensorial. E parti culinario tambe a wordo subraya, ora e huesped experiencia Aruba cu curiosidad, e ta regresa cas bek cu cultura y mas rico na experiencia culinario. Y por ultimo un aspecto sigur cu nos tur como Arubiano ta reconoce ta e parti hospitalario cu ta haci Aruba unico. Ora bo ta amabel cu e isla, bo ta wordo trata como famia y ta crea hopi amistadnan pa bida largo.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>E a\u00f1a aki un &#8216;short film&#8217; a wordo crea, na unda ta conta un storia di dos adolescente, un local y un huesped cu ta conoce otro y ta forma un amistad hopi bunita. Den e short film, e hoben local ta mustra su amiga huesped su luganan faborito di Aruba y tambe ta enfoca riba e aspecto di proteccion.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"715\" src=\"https:\/\/focus.aw\/wp-content\/uploads\/2026\/07\/When-You-Love-Aruba-3-1024x715.jpg\" alt=\"\" class=\"wp-image-37961\" srcset=\"https:\/\/focus.aw\/wp-content\/uploads\/2026\/07\/When-You-Love-Aruba-3-1024x715.jpg 1024w, https:\/\/focus.aw\/wp-content\/uploads\/2026\/07\/When-You-Love-Aruba-3-300x210.jpg 300w, https:\/\/focus.aw\/wp-content\/uploads\/2026\/07\/When-You-Love-Aruba-3-768x536.jpg 768w, https:\/\/focus.aw\/wp-content\/uploads\/2026\/07\/When-You-Love-Aruba-3-601x420.jpg 601w, https:\/\/focus.aw\/wp-content\/uploads\/2026\/07\/When-You-Love-Aruba-3-696x486.jpg 696w, https:\/\/focus.aw\/wp-content\/uploads\/2026\/07\/When-You-Love-Aruba-3-1068x746.jpg 1068w, 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data-lazyload=\"\/\/focus.aw\/wp-content\/uploads\/2020\/11\/casa-tua-banner-c-274.jpg\" data-no-retina> \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><a\n\t\t\t\t\t\t\t\tid=\"slider-21-slide-1061-layer-7\" \n\t\t\t\t\t\t\t\tclass=\"rs-layer\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/focus.aw\/index.php\/2026\/06\/06\/focus-digital-341-download-awo\/\" target=\"_blank\" rel=\"noopener\"\n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;y:c;\"\n\t\t\t\t\t\t\t\tdata-text=\"l:22;a:inherit;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:550px;h:110px;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"sp:70;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:4000;sp:70;sR:3930;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:6;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"\/\/focus.aw\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" class=\"tp-rs-img rs-lazyload\" width=\"550\" height=\"110\" data-lazyload=\"\/\/focus.aw\/wp-content\/uploads\/2026\/06\/Copia-de-BANNER-C-341.gif\" data-no-retina> \n\t\t\t\t\t\t\t<\/a><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t<\/rs-module>\n\t\t\t\t<script>\n\t\t\t\t\tsetREVStartSize({c: 'rev_slider_21_4',rl:[1240,1024,778,480],el:[110],gw:[550],gh:[110],type:'standard',justify:'',layout:'fullwidth',mh:\"0\"});if (window.RS_MODULES!==undefined && window.RS_MODULES.modules!==undefined && window.RS_MODULES.modules[\"revslider214\"]!==undefined) {window.RS_MODULES.modules[\"revslider214\"].once = false;window.revapi21 = undefined;if (window.RS_MODULES.checkMinimal!==undefined) window.RS_MODULES.checkMinimal()}\n\t\t\t\t<\/script>\n\t\t\t<\/rs-module-wrap>\n\t\t\t<!-- END REVOLUTION SLIDER -->\n\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Un a\u00f1a di continucacion y sigui enforsa accion, y no solamente conscientisacion<\/strong><\/p>\n\n\n\n<p style=\"margin-top:-15px\">Mas cu simplemente un mensahe, e strategia di comunicacion ta un movimento basa riba balornan pa un proposito mas intencional. Ta invita huespednan pa pensa diferente encuanto nan rol den e experencia local, no solamente disfruta di paraiso, pero como cuidado di e isla. Ta invita huespednan pa tuma parti di algo cu realmente tin importancia. \u201cPasobra ora bo stima Aruba, Aruba ta stima bo bek.\u201d<\/p>\n\n\n\n<p class=\"has-text-align-left\">\n\t\t\t<!-- START Banner Focus Digital aw REVOLUTION SLIDER 6.7.38 --><p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t<rs-module-wrap id=\"rev_slider_24_5_wrapper\" data-source=\"gallery\" style=\"visibility:hidden;background:transparent;padding:0;margin:0px auto;margin-top:0;margin-bottom:0;max-width:1350px;\">\n\t\t\t\t<rs-module id=\"rev_slider_24_5\" style=\"\" data-version=\"6.7.38\">\n\t\t\t\t\t<rs-slides style=\"overflow: hidden; position: absolute;\">\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-126\" data-title=\"Slide\" data-anim=\"adpr:false;\" data-in=\"o:0;\" data-out=\"a:false;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/\/focus.aw\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"Slide\" title=\"DEN 2026 TURISMO RESPONSABEL TA CONTINUA UN PRIORIDAD\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"\/\/focus.aw\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/transparent.png\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><a\n\t\t\t\t\t\t\t\tid=\"slider-24-slide-126-layer-3\" \n\t\t\t\t\t\t\t\tclass=\"rs-layer\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/focus.aw\/index.php\/digital\/\" target=\"_blank\" rel=\"noopener\"\n\t\t\t\t\t\t\t\tdata-type=\"image\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;y:c;\"\n\t\t\t\t\t\t\t\tdata-text=\"l:22;a:inherit;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:450px;h:563px;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"sR:10;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;sR:8690;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:6;\"\n\t\t\t\t\t\t\t><img decoding=\"async\" src=\"\/\/focus.aw\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" class=\"tp-rs-img rs-lazyload\" width=\"450\" height=\"563\" data-lazyload=\"\/\/focus.aw\/wp-content\/uploads\/2026\/06\/Feed-Web-341.gif\" data-no-retina> \n\t\t\t\t\t\t\t<\/a><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t<\/rs-module>\n\t\t\t\t<script>\n\t\t\t\t\tsetREVStartSize({c: 'rev_slider_24_5',rl:[1240,1024,778,480],el:[563],gw:[450],gh:[563],type:'standard',justify:'',layout:'fullwidth',mh:\"0\"});if (window.RS_MODULES!==undefined && window.RS_MODULES.modules!==undefined && window.RS_MODULES.modules[\"revslider245\"]!==undefined) {window.RS_MODULES.modules[\"revslider245\"].once = false;window.revapi24 = undefined;if (window.RS_MODULES.checkMinimal!==undefined) window.RS_MODULES.checkMinimal()}\n\t\t\t\t<\/script>\n\t\t\t<\/rs-module-wrap>\n\t\t\t<!-- END REVOLUTION SLIDER -->\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na 2025, Aruba Tourism Authority (A.T.A.) a lansa un posicionamento nobo y diferente na nivel global cual ta parti di e strategia evolucionario di turismo pa Aruba. Un concepto no usual a wordo uza pa posiciona Aruba no solamente como un destinacion pa bishita, pero como un hogar stima. E strategia di comunicacion aki ta [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":"","_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[2,46],"tags":[1533,3766,3120,3129,7869,7868,1478],"class_list":{"0":"post-37954","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-featured","8":"category-news-flash","9":"tag-a-t-a-2","10":"tag-aruba-tourism-authority","11":"tag-ceo","12":"tag-ronella-croes","13":"tag-short-film","14":"tag-slow-pace","15":"tag-turismo"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/focus.aw\/index.php\/wp-json\/wp\/v2\/posts\/37954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focus.aw\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focus.aw\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focus.aw\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/focus.aw\/index.php\/wp-json\/wp\/v2\/comments?post=37954"}],"version-history":[{"count":4,"href":"https:\/\/focus.aw\/index.php\/wp-json\/wp\/v2\/posts\/37954\/revisions"}],"predecessor-version":[{"id":37962,"href":"https:\/\/focus.aw\/index.php\/wp-json\/wp\/v2\/posts\/37954\/revisions\/37962"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focus.aw\/index.php\/wp-json\/wp\/v2\/media\/37958"}],"wp:attachment":[{"href":"https:\/\/focus.aw\/index.php\/wp-json\/wp\/v2\/media?parent=37954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focus.aw\/index.php\/wp-json\/wp\/v2\/categories?post=37954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focus.aw\/index.php\/wp-json\/wp\/v2\/tags?post=37954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}