Each year on September 27th, the world comes together to celebrate World Tourism Day, a moment to recognize the profound impact of tourism on economies, cultures, and global connections. As we observe World Tourism Day in 2023, it’s an occasion to delve into the unique story of our island Aruba – a Caribbean gem that exemplifies how tourism can shape a nation’s identity, foster economic growth, and promote sustainable practices.

Aruba: Where Culture and Tourism Converge

With its stunning beaches, rich history, and warm hospitality, Aruba stands as a shining example of how tourism can be intricately woven into the fabric of a nation. The island’s unique blend of Dutch and Caribbean influences creates an inviting atmosphere that draws visitors from around the world. As we celebrate World Tourism Day 2023 under the focus of better-targeted investments for people, the Government of Aruba recognizes that it is the hospitality of Aruba’s people which primarily makes Aruba stand apart from other destinations. A pledge to always promote fair wages, safe working environments and to create policies specifically that will foster growth opportunities for Aruba’s people stands as priority for me as Minister of Tourism. 

Economic Prosperity Through Tourism

Aruba’s journey to economic prosperity has been greatly influenced by its flourishing tourism industry. The island’s breathtaking landscapes and warm hospitality have attracted travelers seeking both relaxation and adventure. This influx of visitors has not only created jobs within the hospitality sector but has also spurred growth in various other industries. Industries like Aviation and Cruise are now able to execute transformational projects like “Gateway 2030 and Port City”, both of which will create a positive economic spin for Aruba. As we navigate a post-pandemic world, Aruba’s commitment to safe and responsible tourism ensures that its economy continues to benefit from the beneficial impacts of travel.

Sustainable Tourism: Aruba’s Pledge to the Future

In an era where sustainability is a global priority, Aruba has embraced the concept of sustainable tourism with unwavering dedication by implementing a “High-Value Low-Impact” tourism model. The Government of Aruba embraces eco-friendly practices in all of its destination development projects that preserve its natural beauty for generations to come. From prioritizing eco-friendly coastline waste management to supporting conservation initiatives, Aruba has proven that a balance between tourism and environmental stewardship is not only possible but essential.

Adapting and Innovating for Tomorrow

The landscape of tourism is ever-evolving, and Aruba remains at the forefront of innovation. Leveraging technology towards sustainable tourism, the Ministry of Tourism is optimizing the complete legislation of the HORECA permit processing ensuring over-development is steered away from. Furthermore, the island has enhanced visitor experiences through a better visitor flow management approach, making it easier for travelers to explore its treasures responsibly. Whether it’s discovering hidden gems through digital guides or participating in immersive cultural activities, Aruba’s commitment to innovation ensures that every visitor’s journey is enriching and memorable.

A Call to Responsible Travel

As we celebrate World Tourism Day, As Minister of Tourism I seek your commitment beloved island visitor to reflect on our roles as conscious travelers. While indulging in the island’s beauty, let’s also honor the commitment to preserving the natural resources and showing respectfulness to Aruba’s culture and customs.

Aruba’s story on this World Tourism Day is one of resilience and prosperity. As Minister of Tourism it gives me much pride to see how far Aruba’s tourism industry has evolved where even as a small island Aruba is making a significant impact on the world stage among other respective destinations. In the light of Good Corporate Governance, the Ministry of Tourism will continue to establish policies not only for economic growth through tourism but also ones which will protect the natural resources of the island. As we celebrate World Tourism Day 2023, let’s be inspired by Aruba’s journey in tourism and recommit ourselves to exploring the world with open hearts and mindful steps, preserving the beauty of destinations for generations yet to come.


Mr. Danguillaume P. Oduber

Minister of Tourism and Public Health


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