As the holiday season draws near, the House is pleased to unveil this year’s Gucci Gift campaign proposing a curated selection of offerings designed to inspire the art of gifting.

The campaign is a new step in the story of Sabato De Sarno’s new creative direction, a tribute to the idea of a free family that has characterized his vision since the debut of Gucci Ancora in last September. In these shots by Anthony Seklaoui, the homely atmospheres become festive, full of joy and love. Shots that frame one, two, endless moments of simple, beautiful reality.

The Gucci Gift campaign showcases a wardrobe of refined textures, vibrant hues, sleek silhouettes and sparkly details. The House’s signature bag collection is featured in a wide range of color variations and materials, each defined by metallic elements and crystal embellishments.  A wide range of travel bags and accessories from the Gucci Valigeria collection including hard sided trolleys, vanity cases, duffle bags of different shapes and sizes are defined by different declinations of the GG canvas.  

Featured on shoes, handbags, leather accessories as well as jackets, denims and silks, the Horsebit motif extends across the Gucci Gift collection infusing the campaign’s narrative with sophisticated references and reinterpretations of one of the House’s most distinctive codes. Broadening the storytelling around the signature emblem, the Horsebit inspires the creativity of dedicated set-ups showcasing the Gucci Gift collection across the world. Windows and pop-ups reveal a charming realm of gift boxes, each playfully sealed with the signature Horsebit hardware alluding to the enchantment of the unknown and inviting to discover a selection of high-end surprises. 

Pop – ups in Paris, London, Shenzhen and Bangkok will be open throughout November and December. The Gucci Gift selection is available in selected stores across the world and online on


Creative Director: Sabato De Sarno 

Artistic Director: Riccardo Zanola

Photographer: Anthony Seklaoui

Photographer: Marcell Rev  

Stylist: Alastair McKimm

Make Up: Sam Visser

Hair: Benjamin Muller


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