The House unveils its Gucci Ancora campaign, transcending the boundaries of fashion with a narrative that celebrates personal expression, beauty, and a timeless allure. Envisioned by Creative Director Sabato De Sarno, it offers a complete portrayal of his vision for Gucci. A story of real life and authentic women empowered by a wardrobe of essential pieces crafted for everyday elegance. 

Ana, Fadia, Jiahui, Nyajuok, and Violet are at the center of the Gucci Ancora imagery, representing a diverse spectrum of beauty while starring in the campaign naturally, as they are. Sensuality conceived as an attitude of beauty, freedom and confidence becomes the overarching theme of a collection that extends a personal invitation to every woman—a call to live exactly in their own unique way, to revel in the distinct emotion that only fashion can inspire: ancora.

With moments captured in unison, models bring to life a visual geometry of solids and voids, choral shots that cast a light on the distinctive ways they wear the Spring Summer 2024 collection.

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At the core of this visual symphony is the creative collaboration between Sabato De Sarno and photographer David Sims, marking a poignant tribute to the Creative Director’s formative years in fashion. Captured through Sims’ lens, the campaign echoes the timeless images from the House that originally captivated Sabato De Sarno as he fell in love with fashion for the first time.  


Creative Director: Sabato De Sarno

Art Director: Riccardo Zanola

Photographer: David Sims

Stylist: Alastair McKimm

Make Up: Lucia Pieroni Hair: Duffy Sas


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